We're back from our break! Thanks for being patient as we figure out what PTCv2 is all about.

Our mission, in its most simple form:

To elevate craft beer culture in North Carolina.

You can infer many things from this most basic mission statement. I'll break the mission down into two key parts:

1) to elevate. We recognize that beer has a long way to go before it enjoys the status and respect of wine. Recall that our biggest opposition, Senator John Kerr, was a key sponsor in the wine industy' s state billboard campaign!

2) craft beer culture. Our love and passion is for artisan beer, with a priority toward North Carolina beer. We just aren't passionate about mass-market lagers; they certainly don't need our advocacy.

Nearly three years after our founding, we have yet to see any trade association or interest group advocate for craft beer in North Carolina. Thus, we are compelled to make it our mission. We invite you along in our quest to educate and celebrate.

We plan to execute this mission primarily through beer festivals and restaurant education. At this point, we are not offering membership or dues. Revenues will come from our events, supporting our mission of craft beer education. (We worried that membership fees would set high expectations, and we want to start off PTCv2 on the right foot).

Finally, you'll notice that our mission is not to lift the new 15% cap on beer. We believe there's much more to overcome to educate North Carolinians about craft beer. We believe this is a challenge far more fulfilling than trying once again to remove a cap on beer.

We hope you're as excited as we are. As always, we invite your comments and suggestions. Feel free to write me at any time.

Sean Wilson, President
Pop The Cap: North Carolinians for Specialty Beer
sean@popthecap.org